Your bed and morning meal marketing should do two things. It should attract new guests and it should do all it can to retain existing guests and get them to return to you again and again. It's much easier and much more profitable to deal with person who has stayed with you before than it is to keep finding new ones!
There's a limit to how well this can be done - and it will never be 100% of course - but there are things you can do to increase your chances.
Post Beds
Off line - out there in the "real world" - this means that every time you do any kind of bed and morning meal promotion you should mail existing clients. Always give them the selection to tell you they don't want any more mailings but don't be shy in giving it a go. We all get too much junk mail, and much of what you send will be treated as such (however well meaning) but if a division is taken up and you end up with full rooms for the price of a stamp or two it's got to be worth it, right?
Better yet, if you have their email adDress it won't even cost you the stamp. Specific here though, people are very protective of their email and even more "anti-junk" than they are with the post. Make sure you have permission.
On the internet you can be even more pro-active. Here you can target your bed and morning meal marketing to try and get the details of people who haven't stayed with you yet!
You do it by using a "newsletter" type service. You've probably seen them on other blogs or websites. It will be something along the lines of "let me have your name and email adDress and we'll keep you up to date with extra offers, etc". Sounds complex but you can use a low-cost supervision assistance to do most of it for you. There's a bit of code to add to your website but that's more or less cut and paste. When it comes to sending out offers you just do one email and your assistance sends it out to all your subscribers. Start for free, even if you have a thousand people to email it will only cost you a few bucks a month.
If you can give people a small something - like an introductory discount for subscribing - you are likely to get a higher response.
This is a bed and morning meal marketing tactic that can work for you both short-term and long-term. Once you've got a list of subscribers together you can send out offers at virtually no cost so you can test all kinds of things and see what proves popular.
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